Project Description
The Bassmaster Classic is a three-day fishing tournament with a $300,000 grand prize, complete with a theatrical presentation of the weigh-ins and hours of television coverage. ESPN purchased Bass Anglers Sportsman Society (BASS), which organizes the event.
As producer, I oversaw show creative strategy and was responsible for run of show, show scripts, and rehearsals.
I ensured that sponsorship benefits were fulfilled and sponsors gained the required visibility on-site, resulting in repeat sponsors, attraction of new sponsors, and contribute to revenue goals.
2004, Charlotte, NC
2005, Pittsburgh, PA
2006, Orlando, FL
2007, Lake Dardanelle, AR
2008, Greenville, SC
2009, Shreveport, LA
2010, Birmingham, AL
2011, New Orleans, AL
2012, Shreveport-Bossier City, LA
