Project Description
Every step of the way, this event was an exercise in fun, discipline, and persistence. Nike posed a recruitment challenge between USC, NYU and the Ohio State where the winner walked away with $30k. I spearheaded a team and came up with several PR stunts including a 10 ft round Nike ball that would show up around campus, a Human Race recruitment float that toured around the University, a relay team that dropped in on events and classes, and a pop up Nike store where you take the newest tennis shoe on a test run. OSU won the challenge!
